Axons has expanded its lead generation portfolio to include the U.S. personal finance industry. The new website includes expert-based content on money management, loans, insurance, mortgages, and more. The comprehensive guides and articles also offer information on popular topics such as structured settlements and credit cards.

With a transactional value of the personal finance industry totaling more than $767 million, the industry is expected to demonstrate an annual growth rate of 18.6% through 2023.

Mark Wardi, CEO of Axons, said, “The growth we’ve seen across demographics in the personal finance segment makes it an exciting time to expand in this direction. From expert content to user reviews, our goal is to become a destination resource for personal finance topics.”