Leveraging its success from leading websites across the globe, Axons has acquired a premium finance-related .dk domain name.

The personal finance market in Denmark is expected to continue its aggressive growth. The current market value is at $1.2 billion and is expected to grow 24.5% annually through 2023.

The new domain provides Axons with the chance to develop leading content in an under-saturated market in Demark, focused on comparisons and guides. CEO Mark Wardi said about the acquisition, “Axons has the infrastructure and expertise to provide users with expert advice and useful tools to compare loans from trusted providers in Denmark.”